Mattel partners with OpenAI to launch AI-powered toys and games

Mattel announced a collaboration with OpenAI to create toys and games enhanced with artificial intelligence. The Barbie-maker expects to release its first AI-powered product later this year, aiming to revolutionize interactive play experiences. This partnership marks a significant step in integrating AI into the toy industry. Link to full details in comments below.

SouthAsianChronicle

SouthAsianChronicle is an independent digital news platform delivering accurate, timely, and insightful journalism from South Asia and around the world.

© 2026 South Asian Chronicle Digital Network. All Rights Reserved.

Social

Email

Designed bySouthAsian Chronicle Media Team

Scroll to Top