At the 2025 Toy Fair in New York, major U.S. toy companies raised concerns over the government’s planned tariffs, arguing that toys should be exempt due to their emotional significance for children. Industry leaders warned that higher costs could lead to price hikes, reduced innovation, and fewer options for families. The administration has yet to respond to calls for exemptions, as broader trade disputes continue to unfold.
US Toy Companies Push Back Against Tariffs, Cite Impact on Children
