LAAM Fashion Week 2026 will return for its second season in Lahore from October 23 to 26. The first edition ran from January 31 to February 3, 2026, and every show was streamed live across 120+ countries. The designer lineup for Season 2 is still to be revealed.
Background: Why LAAM Fashion Week Matters
Pakistan had gone without a major standalone fashion week for several years before this one. Fashion Pakistan Week and the PFDC Sunsilk Fashion Week had both faded, which left a gap on the calendar. LAAM Fashion Week (LFW) opened in Lahore on January 31, 2026, to fill it.
LAAM is Pakistan’s largest digital fashion retail platform, with more than 3.5 million monthly active users, over 120,000 products and 1,500-plus vendors. That retail muscle explains why the event looks different from older fashion weeks. It was built around selling clothes, and the runway came second.
LFW is co-founded by LAAM and Design651, with HSY serving as Event Director. Design651 handles operations and partnerships. Between them, the two organisations turned a fashion week into a shopping platform that runs alongside the shows.
What “Runway-to-E-Tail” Means
The phrase describes a simple idea: watch a collection on the ramp, then buy it online. Under this model, high-street, prêt and manufacturing collections became available on LAAM’s platform right after their shows. Luxury and bridal pieces were released in phases.
LAAM Fashion Week 2026 Location and Dates
Where the Event Takes Place
The LAAM Fashion Week location is Lahore. The first edition was held at the Expo Center in Johar Town. The reports available so far do not confirm a venue for Season 2, so readers should wait for the organisers’ announcement.
When Season 2 Takes Place
Season 2 is scheduled for four days, from October 23 to October 26, 2026. Back in June, Dawn Images reported that the event would return in October and that designer registrations were open. The event is meant to run twice a year.
LAAM Fashion Week Tickets: What We Know
No public ticket sales have been announced for Season 2 in the reports reviewed for this article. That makes the LAAM Fashion Week tickets question hard to answer with certainty. Anyone planning to attend should rely on the organisers’ own channels and treat third-party listings with caution.
The first edition offers some clues. Media, photographers and content creators could apply for accreditation by email, and approval depended on capacity. At least one presentation, a legacy showcase by Rizwan Beyg, was invite-only.
The same advice applies to artwork. People searching for the LAAM Fashion Week logo should take it from the official pages, since unofficial copies circulate widely online.
Laam Fashion Week Day Two: Highlights from Season 1
Laam Fashion Week day two was held on February 1, 2026. It moved step by step from everyday fashion to couture, and the shows began at 5:00 PM.
The Afternoon High-Street Edit
Agha Noor opened with a Basant collection built around sunlit yellows, fuchsia florals and fresh green accents. Panache Apparel followed with Mistfall, and Urge Pret closed the act with Gulrang.
The Retail Runway
The retail runway began at 7:00 PM and featured Allure by Izna Hamza, Bin Tayyab and Pehnawa by Bin Akram. Allure’s Sun at Noon explored a conversation between African heritage and Pakistani craftsmanship.
The Designer Showcases
The evening ended with designer showcases at 9:00 PM by Karma, Deepak & Fahad, Sadaf Fawad Khan and Fahad Hussayn. Karma’s show marked Maheen Kardar’s return to the catwalk after a decade. Fahad Hussayn closed the night with The Conclave of Anti-Fashion.
The Rest of the First Edition
Day one opened with LFW Presents, a showcase of 26 garments that shaped decades of Pakistani fashion. The LFW Hot List followed, spotlighting students from the Indus Valley School of Art and Architecture and the Pakistan Institute of Fashion and Design.
The final day was the grand finale. Nomi Ansari, Zainab Chottani and Souchaj by Mehak Junaid presented before HSY closed the week with Musafir, a collection about journey and identity. In all, more than 37 designers and brands took part.
What Organisers Have Said
When announcing Season 2, the organisers spoke about their “mission to create a stronger, more connected, and commercially meaningful platform for Pakistani fashion.” That line sums up how they see the event: as a business platform as much as a show.
LAAM Co-Founder and CEO Arif Iqbal said the platform was created to make Pakistani fashion more accessible and globally connected. The founding belief is stated more bluntly in the organisers’ own announcements, which say “craft, creativity, and commerce must coexist.”
Impact: What LFW Means for Pakistan and Beyond
The format follows a wider trend. Fashion capitals such as New York, London, Milan and Paris have been moving toward see-now-buy-now formats. LFW brings that idea to a Pakistani audience and lets the shows reach shoppers far from Lahore.
The reach was large. Organisers described the livestream as the biggest global broadcast of Pakistani fashion so far, covering 7,800+ cities. In coverage of Pakistan Fashion Week 2026, LFW stands out because it ties the show directly to sales.
Emerging talent benefits too. The LFW Ramp Readiness Programme prepares manufacturing brands for the runway, and the Hot List gives design students a stage. For smaller labels, a live ramp and a shop window in one place is a real opening.
Conclusion
Season 2 will show whether the debut was a one-off or the start of a lasting platform. Fans should watch for the designer lineup, the venue and any word on tickets or accreditation. For now, LAAM Fashion Week 2026 is a date to keep free in Lahore, October 23 to 26.
FAQs
What are the dates for Fashion Week 2026?
There are two sets of dates for LAAM Fashion Week 2026. The first edition ran in Lahore from January 31 to February 3, 2026. That was the event’s debut, and it drew wide coverage across Pakistani media.
The second edition, LFW Season 2, is scheduled from October 23 to October 26, 2026, also in Lahore. That date comes from one report, and the designer lineup had not been released at that point. Before booking travel, check the organisers’ official announcements for updates on schedule, venue and access.
Which country brand is Laam?
Laam is a Pakistani brand. It is Pakistan’s largest digital fashion retail platform, with over 3.5 million monthly active users and more than 1,500 vendors. Shoppers can browse over 120,000 products on the platform, and it ships to more than 120 countries.
Laam co-founded LAAM Fashion Week with the management company Design651. Its Co-Founder and CEO is Arif Iqbal. The platform calls its fashion week runway-to-e-tail, because collections shown on the ramp can be bought online soon after.
What is Karachi Fashion Week?
Karachi Fashion Week is a separate event from LFW. Wikipedia describes it as a fashion week held in Karachi, Pakistan, and says it has been hosted annually since 2008. It coincides with the spring and summer buying season. The third edition was held from October 6 to 9, 2011, and was organised by Excellent Events and Entertainment under the Pakistan Fashion Council. Wikipedia flags that page as needing improvement, so readers should check current details with the organisers. LAAM Fashion Week, by contrast, is held in Lahore and is built around online retail
