According to a report by property consultant Knight Frank on Tuesday, private buyers in Saudi Arabia are expected to invest $1.22 billion in the country’s residential market this year. Among the most popular areas for home purchases, NEOM has emerged as the top choice, attracting significant interest due to its futuristic development plans and strategic significance.

The growing demand for real estate in NEOM reflects the region’s ambition to become a global hub for innovation and sustainability, drawing both domestic and international investors.